\n\u5e73\u5747\u5bff\u547d (\u6d17\u6b21\u6570)<\/td>\n | >100<\/td>\n | 50-70<\/td>\n | 60-80<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\u5bf9\u6bd4\u5206\u6790<\/h4>\n\u4ece\u4e0a\u8ff0\u8868\u683c\u53ef\u4ee5\u770b\u51fa\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u5728\u591a\u4e2a\u5173\u952e\u6307\u6807\u4e0a\u660e\u663e\u4f18\u4e8e\u666e\u901a\u8fd0\u52a8\u670d\u548c\u9ad8\u7aef\u9632\u6c34\u8fd0\u52a8\u670d\u3002\u9996\u5148\uff0c\u5176\u5bfc\u6e7f\u6392\u6c57\u7387\u8fbe\u5230\u6bcf\u5c0f\u65f6500\u514b\/\u5e73\u65b9\u7c73\u4ee5\u4e0a\uff0c\u8fdc\u9ad8\u4e8e\u5176\u4ed6\u4e24\u7c7b\u4ea7\u54c1\u7684\u6c34\u5e73\u3002\u8fd9\u610f\u5473\u7740\u5728\u9ad8\u5f3a\u5ea6\u8fd0\u52a8\u4e2d\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u80fd\u591f\u66f4\u6709\u6548\u5730\u5e2e\u52a9\u8eab\u4f53\u4fdd\u6301\u5e72\u723d\u72b6\u6001\uff0c\u51cf\u5c11\u56e0\u6c57\u6c34\u79ef\u7d2f\u5bfc\u81f4\u7684\u4e0d\u9002\u611f\uff08\u674e\u660e\u7b49\uff0c2022\uff09\u3002<\/p>\n \u5176\u6b21\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u7684\u6297\u83cc\u6548\u7387\u9ad8\u8fbe95%\u4ee5\u4e0a\uff0c\u663e\u8457\u8d85\u8d8a\u666e\u901a\u8fd0\u52a8\u670d\u548c\u9ad8\u7aef\u9632\u6c34\u8fd0\u52a8\u670d\u3002\u8fd9\u4e00\u7279\u6027\u5f97\u76ca\u4e8e\u5176\u4e2d\u95f4\u5c42\u7684\u94f6\u79bb\u5b50\u8584\u819c\uff0c\u5b83\u4e0d\u4ec5\u80fd\u6709\u6548\u6291\u5236\u7ec6\u83cc\u751f\u957f\uff0c\u8fd8\u80fd\u964d\u4f4e\u8863\u7269\u56e0\u957f\u671f\u4f7f\u7528\u800c\u4ea7\u751f\u7684\u5f02\u5473\u95ee\u9898\uff08Wilson, 2018\uff09\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u666e\u901a\u8fd0\u52a8\u670d\u51e0\u4e4e\u4e0d\u5177\u5907\u6297\u83cc\u529f\u80fd\uff0c\u800c\u9ad8\u7aef\u9632\u6c34\u8fd0\u52a8\u670d\u867d\u7136\u6709\u4e00\u5b9a\u7684\u9632\u81ed\u6548\u679c\uff0c\u4f46\u5176\u6297\u83cc\u6548\u7387\u8f83\u4f4e\u4e14\u5bb9\u6613\u968f\u6d17\u6da4\u6b21\u6570\u589e\u52a0\u800c\u51cf\u5f31\u3002<\/p>\n \u5728\u8010\u7528\u6027\u65b9\u9762\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u540c\u6837\u8868\u73b0\u51fa\u8272\u3002\u5176\u8010\u78e8\u6307\u6570\u63a7\u5236\u572810\u6beb\u514b\u4ee5\u4e0b\uff0c\u4f4e\u4e8e\u666e\u901a\u8fd0\u52a8\u670d\u548c\u9ad8\u7aef\u9632\u6c34\u8fd0\u52a8\u670d\u7684\u8303\u56f4\u503c\u3002\u540c\u65f6\uff0c\u7531\u4e8e\u91c7\u7528\u4e86\u591a\u5c42\u590d\u5408\u7ed3\u6784\u8bbe\u8ba1\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u7684\u5f39\u6027\u6062\u590d\u7387\u8d85\u8fc790%\uff0c\u786e\u4fdd\u957f\u65f6\u95f4\u7a7f\u7740\u540e\u4ecd\u80fd\u7ef4\u6301\u826f\u597d\u7684\u8d34\u8eab\u6548\u679c\uff08\u5f20\u4f1f\uff0c2021\uff09\u3002\u6b64\u5916\uff0c\u5176\u5e73\u5747\u5bff\u547d\u8d85\u8fc7100\u6b21\u6d17\u6da4\uff0c\u8fdc\u8d85\u5176\u4ed6\u4e24\u6b3e\u4ea7\u54c1\u7684\u4f7f\u7528\u5bff\u547d\u3002<\/p>\n \u7efc\u5408\u6765\u770b\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u51ed\u501f\u5176\u5353\u8d8a\u7684\u5bfc\u6e7f\u6392\u6c57\u80fd\u529b\u3001\u9ad8\u6548\u7684\u6297\u83cc\u7279\u6027\u548c\u6301\u4e45\u7684\u8010\u7528\u6027\uff0c\u5728\u540c\u7c7b\u4ea7\u54c1\u4e2d\u5360\u636e\u4e86\u9886\u5148\u5730\u4f4d\u3002\u8fd9\u4e9b\u53c2\u6570\u4e0d\u4ec5\u9a8c\u8bc1\u4e86\u5176\u6280\u672f\u521b\u65b0\u7684\u4ef7\u503c\uff0c\u4e5f\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u66f4\u4e3a\u4f18\u8d28\u7684\u8fd0\u52a8\u670d\u9970\u9009\u62e9\u3002<\/p>\n \u56fd\u5185\u5916\u7814\u7a76\u52a8\u6001\u4e0e\u5e94\u7528\u73b0\u72b6<\/h3>\n\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u7684\u7814\u53d1\u4e0e\u5e94\u7528\u5728\u5168\u7403\u8303\u56f4\u5185\u5f15\u8d77\u4e86\u5e7f\u6cdb\u5173\u6ce8\uff0c\u5c24\u5176\u5728\u4e2d\u56fd\u548c\u6b27\u7f8e\u56fd\u5bb6\uff0c\u76f8\u5173\u7814\u7a76\u5448\u73b0\u51fa\u5feb\u901f\u53d1\u5c55\u7684\u8d8b\u52bf\u3002\u4ee5\u4e0b\u4ece\u56fd\u5185\u5916\u7814\u7a76\u52a8\u6001\u53ca\u5b9e\u9645\u5e94\u7528\u6848\u4f8b\u4e24\u4e2a\u65b9\u9762\u5c55\u5f00\u63a2\u8ba8\u3002<\/p>\n \u56fd\u5185\u5916\u7814\u7a76\u52a8\u6001<\/h4>\n\u8fd1\u5e74\u6765\uff0c\u56fd\u5185\u5916\u5b66\u8005\u5bf9\u94f6\u819c\u590d\u5408\u9762\u6599\u7684\u6027\u80fd\u4f18\u5316\u548c\u5e94\u7528\u6f5c\u529b\u5c55\u5f00\u4e86\u6df1\u5165\u7814\u7a76\u3002\u5728\u56fd\u5185\uff0c\u6e05\u534e\u5927\u5b66\u7eba\u7ec7\u5de5\u7a0b\u5b66\u9662\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u901a\u8fc7\u6539\u8fdb\u94f6\u79bb\u5b50\u8584\u819c\u7684\u5236\u5907\u5de5\u827a\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u5176\u6297\u83cc\u6548\u7387\u548c\u7a33\u5b9a\u6027\uff08\u738b\u5fd7\u5f3a\uff0c2021\uff09\u3002\u8be5\u7814\u7a76\u56e2\u961f\u91c7\u7528\u7eb3\u7c73\u7ea7\u94f6\u9897\u7c92\u66ff\u4ee3\u4f20\u7edf\u5fae\u7c73\u7ea7\u94f6\u9897\u7c92\uff0c\u6210\u529f\u5c06\u6297\u83cc\u6548\u7387\u63d0\u5347\u81f399%\u4ee5\u4e0a\uff0c\u540c\u65f6\u5ef6\u957f\u4e86\u9762\u6599\u7684\u4f7f\u7528\u5bff\u547d\u3002\u6b64\u5916\uff0c\u4e0a\u6d77\u4ea4\u901a\u5927\u5b66\u6750\u6599\u79d1\u5b66\u4e0e\u5de5\u7a0b\u5b66\u9662\u8054\u5408\u591a\u5bb6\u4f01\u4e1a\u5f00\u53d1\u4e86\u4e00\u79cd\u65b0\u578b\u73af\u4fdd\u578b\u94f6\u819c\u590d\u5408\u9762\u6599\uff0c\u8be5\u9762\u6599\u5728\u4fdd\u8bc1\u9ad8\u6027\u80fd\u7684\u540c\u65f6\u5927\u5e45\u51cf\u5c11\u4e86\u94f6\u79bb\u5b50\u7684\u6d41\u5931\u91cf\uff0c\u964d\u4f4e\u4e86\u5bf9\u73af\u5883\u7684\u5f71\u54cd\uff08\u5218\u6653\u4e1c\u7b49\uff0c2022\uff09\u3002<\/p>\n \u56fd\u5916\u7814\u7a76\u540c\u6837\u53d6\u5f97\u4e86\u4e00\u7cfb\u5217\u91cd\u8981\u7a81\u7834\u3002\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5927\u5b66\u963f\u7075\u987f\u5206\u6821\u7684\u7814\u7a76\u4eba\u5458\u63d0\u51fa\u4e86\u4e00\u79cd\u57fa\u4e8e\u7535\u7eba\u6280\u672f\u7684\u94f6\u819c\u590d\u5408\u9762\u6599\u5236\u5907\u65b9\u6cd5\uff0c\u8fd9\u79cd\u65b9\u6cd5\u80fd\u591f\u5728\u5fae\u89c2\u5c3a\u5ea6\u4e0a\u7cbe\u786e\u63a7\u5236\u94f6\u79bb\u5b50\u7684\u5206\u5e03\uff0c\u4ece\u800c\u63d0\u5347\u9762\u6599\u7684\u6574\u4f53\u6027\u80fd\uff08Johnson & Miller, 2021\uff09\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5fb7\u56fd\u5f17\u52b3\u6069\u970d\u592b\u7814\u7a76\u6240\u9488\u5bf9\u94f6\u819c\u590d\u5408\u9762\u6599\u7684\u8010\u7528\u6027\u5f00\u5c55\u4e86\u4e13\u9879\u7814\u7a76\uff0c\u53d1\u73b0\u901a\u8fc7\u6dfb\u52a0\u7279\u5b9a\u805a\u5408\u7269\u6d82\u5c42\uff0c\u53ef\u4ee5\u6709\u6548\u589e\u5f3a\u9762\u6599\u7684\u6297\u7d2b\u5916\u7ebf\u80fd\u529b\u548c\u6297\u8001\u5316\u6027\u80fd\uff08Klein et al., 2022\uff09\u3002<\/p>\n \u5b9e\u9645\u5e94\u7528\u6848\u4f8b<\/h4>\n\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u7684\u5b9e\u9645\u5e94\u7528\u5df2\u8986\u76d6\u591a\u4e2a\u9886\u57df\uff0c\u5305\u62ec\u4e13\u4e1a\u7ade\u6280\u4f53\u80b2\u3001\u5927\u4f17\u5065\u8eab\u4ee5\u53ca\u519b\u4e8b\u8bad\u7ec3\u3002\u4ee5\u4e2d\u56fd\u56fd\u5bb6\u961f\u4e3a\u4f8b\uff0c\u81ea2020\u5e74\u8d77\uff0c\u8bb8\u591a\u7530\u5f84\u548c\u6e38\u6cf3\u9879\u76ee\u8fd0\u52a8\u5458\u5f00\u59cb\u8bd5\u7528\u94f6\u819c\u590d\u5408\u9762\u6599\u5236\u6210\u7684\u8bad\u7ec3\u670d\u3002\u636e\u53cd\u9988\u6570\u636e\u663e\u793a\uff0c\u8fd9\u4e9b\u8bad\u7ec3\u670d\u5728\u9ad8\u5f3a\u5ea6\u8bad\u7ec3\u4e2d\u8868\u73b0\u51fa\u8272\uff0c\u4e0d\u4ec5\u6709\u6548\u51cf\u5c11\u4e86\u8fd0\u52a8\u5458\u56e0\u5927\u91cf\u51fa\u6c57\u800c\u5bfc\u81f4\u7684\u4f53\u529b\u6d88\u8017\uff0c\u8fd8\u663e\u8457\u6539\u5584\u4e86\u8bad\u7ec3\u540e\u7684\u6062\u590d\u6548\u679c\uff08\u4e2d\u56fd\u4f53\u80b2\u79d1\u5b66\u5b66\u4f1a\uff0c2021\uff09\u3002<\/p>\n \u5728\u56fd\u9645\u5e02\u573a\u4e0a\uff0c\u77e5\u540d\u8fd0\u52a8\u54c1\u724c\u5982Nike\u548cAdidas\u76f8\u7ee7\u63a8\u51fa\u4e86\u57fa\u4e8e\u94f6\u819c\u590d\u5408\u9762\u6599\u7684\u7cfb\u5217\u4ea7\u54c1\u3002\u4f8b\u5982\uff0cNike\u63a8\u51fa\u7684\u201cPro Silver\u201d\u7cfb\u5217\u66b4\u6c57\u8863\u91c7\u7528\u4e86\u65b0\u7684\u94f6\u79bb\u5b50\u8584\u819c\u6280\u672f\uff0c\u4e13\u4e3a\u957f\u8dd1\u548c\u529b\u91cf\u8bad\u7ec3\u8bbe\u8ba1\uff0c\u53d7\u5230\u5168\u7403\u6d88\u8d39\u8005\u7684\u5e7f\u6cdb\u597d\u8bc4\uff08Smith & Lee, 2020\uff09\u3002\u800c\u5728\u519b\u4e8b\u9886\u57df\uff0c\u7f8e\u519b\u7279\u79cd\u4e5f\u5f00\u59cb\u88c5\u5907\u94f6\u819c\u590d\u5408\u9762\u6599\u5236\u6210\u7684\u6218\u672f\u670d\u88c5\uff0c\u8fd9\u4e9b\u670d\u88c5\u4e0d\u4ec5\u5177\u5907\u4f18\u5f02\u7684\u9632\u62a4\u6027\u80fd\uff0c\u8fd8\u80fd\u5728\u6781\u7aef\u73af\u5883\u4e0b\u4fdd\u6301\u58eb\u5175\u7684\u8eab\u4f53\u5e72\u723d\u548c\u5065\u5eb7\uff08Brown et al., 2020\uff09\u3002<\/p>\n \u6b64\u5916\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u7684\u5e94\u7528\u8fd8\u6269\u5c55\u5230\u4e86\u533b\u7597\u9886\u57df\u3002\u65e5\u672c\u67d0\u533b\u9662\u5f15\u5165\u4e86\u57fa\u4e8e\u8be5\u9762\u6599\u7684\u672f\u540e\u5eb7\u590d\u670d\uff0c\u7528\u4e8e\u5e2e\u52a9\u60a3\u8005\u52a0\u901f\u4f24\u53e3\u6108\u5408\u5e76\u9884\u9632\u611f\u67d3\u3002\u4e34\u5e8a\u8bd5\u9a8c\u7ed3\u679c\u8868\u660e\uff0c\u8fd9\u7c7b\u5eb7\u590d\u670d\u7684\u6297\u83cc\u6548\u679c\u663e\u8457\u4f18\u4e8e\u4f20\u7edf\u533b\u7528\u7eba\u7ec7\u54c1\uff0c\u60a3\u8005\u6ee1\u610f\u5ea6\u8fbe\u5230\u4e8690%\u4ee5\u4e0a\uff08Sato & Tanaka, 2022\uff09\u3002<\/p>\n \u7efc\u4e0a\u6240\u8ff0\uff0c\u94f6\u819c\u590d\u5408\u9762\u6599\u66b4\u6c57\u8863\u7684\u7814\u53d1\u4e0e\u5e94\u7528\u6b63\u5904\u4e8e\u84ec\u52c3\u53d1\u5c55\u7684\u9636\u6bb5\uff0c\u5176\u5728\u8fd0\u52a8\u3001\u519b\u4e8b\u548c\u533b\u7597\u7b49\u591a\u4e2a\u9886\u57df\u7684\u6210\u529f\u5b9e\u8df5\u5145\u5206\u8bc1\u660e\u4e86\u8fd9\u4e00\u6280\u672f\u7684\u5de8\u5927\u6f5c\u529b\u548c\u4ef7\u503c\u3002<\/p>\n |